Why we honor commitments made to others
Commitments made to ourselves are only as powerful as our own determination to fulfil them.
But like so many New Year's resolutions, they can easily fall by the wayside when they become inconvenient.
Changing dietary habits, even if only once a week, can potentially be seen as inconvenient, and there's no one who will forgive you for breaking a promise more easily than yourself.
So the Plant Based Future initiative uses the power of the 'honor system' to not only elicit, but also to maintain the commitments entered into.
The 'we're all in this together', common purpose aspect of the education process lends itself to creating gentle peer pressure. Not only do participants become aware of the possibility of what can be achieved if we all work together, the active education process utilised asks each individual to publicly commit to playing their part in reducing dietary related GWP gas emissions.
And because of the basic desire that is inherent in most individuals to behave with integrity or 'honor', compliance with their stated commitment, made publicly to others, is infinitely more likely to result.
Active education engages when passive education doesn't
A sense of working as part of a greater purpose creates impetus for change
The Plant Based Future Solution